Jack Daniels launches honey whiskey

Jack Daniels has launched a honey whiskey – the brand’s first launch in nearly a generation.

Jack Daniel's Tennessee Honey is to launch throughout the US from April and the drink is described as Jack Daniel's Old No. 7 Tennessee Whiskey “mingled with a proprietary honey liqueur resulting in a unique, smooth offering”.

Jack Daniel's master taster Jeff Norman said: "In every sense of the word, this is a natural. Jack Daniel's Tennessee Honey brings together two complementary tastes in a new way.  The quality and character of Tennessee Honey is in keeping with the Jack Daniel's tradition, and we think our friends will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg."

A statement from Jack Daniels said Tennessee Honey is to be available in all US states by this summer in 50 ml, 375 ml, 750 ml and 1 litre bottle sizes.  Tennessee Honey will be offered at a suggested retail price of $22 for a 750ml bottle.

"Whether it's chilled straight or served in drinks with other mixers like lemonade, tea or ginger ale, we think our friends will really love its unique taste and smooth character," Norman added.

The launch follows other American whiskey and honey launches including Wild Turkey American honey and Evan Williams Honey Reserve.