Russia: Whyte & Mackay teams up with Roust

Whyte & Mackay has announced a partnership with Russian Standard vodka owner Roust. The deal is for the distribution and promotion of the Glasgow-based company’s spirits portfolio in Russia.

The portfolio of brands is to include Whyte & Mackay blended whisky, Dalmore and Isle of Jura single malts.

Veronica Amago, Whyte & Mackay's regional director for Europe, said: “Russia is an exciting and key market for us. Our brands have shown good development over the past years, and we are confident that the opportunity to partner with an established premium spirits player, such as Roust Inc, will enable further rapid development of our brands. We are looking forward to this partnership, and are excited about the additional opportunity this opens up for our portfolio.”

Roustam Tariko, founder and president of Russian Standard alcohol group of companies, said: “Over the years we have successfully built a number of international spirits brands in Russia, which became market leaders and created entire new categories of premium alcohol. With our strong distribution platform we are confident that our partnership in distribution of Whyte & Mackay, Dalmore and Isle of Jura will accelerate the growth rate of these brands in the Russian market."

The news follows the announcement that Whyte & Mackay is to distribute Russian Standard vodka in the UK.