Boozeberries goes to Turkey

Northern Irish liqueur producer Boozeberries has won its first export business. The berry-based liqueurs are now available in Turkey after the company struck a distribution deal with Vodkar Ickler in Istanbul.

Barbara Hughes, sales director of Boozeberries, said: “Our entire range of liqueurs, Zesty Wild Cranberry, Tangy Blackcurrant and Fragrant Wild Blueberry, is now on sale in upmarket bars and restaurants.

“We hadn’t really considered Turkey because it was our impression that it is a Muslim country. The distributor, in business since 2004 and new operating throughout the country, encouraged us to look at what is a sophisticated market of some 17 million people.

“The initial approach came last November, and I decided to fly to Istanbul, which was the European City of Culture last year, to see for myself.

“We are finding Turkey to be a developing market that repays perseverance and patience. Getting a licence to import alcohol into Turkey took a considerable amount of time. We see further opportunities there for our products and will be working closely with the distributor to develop these.

“Our goal is to grow exports to around 75 per cent of business by 2013.”

Boozeberries was formed by husband and wife team Stuart and Barbara Hughes in May 2010.