The scotch blend is priced at £49.95 for a 70cl bottle and carries an abv of 41.4%.

To create the expression, Master of Malt sent whisky blending kits to 10 whisky writers, including bloggers from CaskStrength.net and a journalist from Whisky Magazine, asking them to create a blend.

Master of Malt then made the recipes into samples and asked customers to vote for their favourite.

According to the retailer it was the smoky, Islay-inspired blend St Isidore - named, according to Master of Malt, as he is known as the “patron saint of the internet” - that impressed most.

For the final stage of the production process Master of Malt called on graphic designers to submit label designs for the bottle.  

The other whisky writers included in the project were:  Dr Whisky, Edinburgh Whisky Blog, Guid Scotch Drink, The Jewish Single Malt Whisky Society, WhiskyCast, Whisky Connosr, WhiskyWhiskyWhisky Forum, Whisky for Everyone.