In this newly created position, Rosen will oversee all marketing initiatives for the Jägermeister brand.

Rosen has previously worked for both Diageo and Pernod Ricard.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, chief executive officer of Sidney Frank Importing Company.

Jägermeister recently embarked on its first US television advertising campaign.