The vodka is created from Dankowskie Diamond Rye, a superior “baker’s grade” rye, grown on a small number of farms in Poland’s Mazovia region. The grain’s lower starch content and resultant lower yields allows its rich, full-flavored, rye characteristics to be “fully and uniquely expressed in the raw spirit”.

The matt black bottle with gold detail has been created to appeal to its target market - affluent male consumers.

The 40%abv vodka is to be targeted at high-end bars and members’ clubs as well as ‘luxury retailers’.