Aimed at western consumers, Bye Joe is said to be the first baijiu to introduce an infusion.

Byejoe Red (40% abv) is made in the traditional Chinese method using red sogrum wheat while Byejoe Dragon Fire (35% abv) is flavoured with dragon fruit, lychee, and Szechuan chilies.

The new expressions will be available from DFS group stores in San Francisco International Airport and Los Angeles International Airport. A one litre bottle retails for USD $49.00.

Alberto Fariñez, travel retail manager of Bye Joe USA, said: “We are very pleased and excited to offer the international traveler a contemporary version of a very traditional spirit, and there is no better venue than in DFS stores, always bringing the best in luxury to travelers worldwide.”