Jameson bitters launches

Pernod Ricard unveiled Jameson Wild Sloe Berry Bitters at Tales of the Cocktail in New Orleans last week.

Created by the Innovation Team at the Midleton Distillery, County Cork, headed up by Master of Whiskey Science, David Quinn, the bitters is a sloe berry distillate, matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng.

Bottled at 46% ABV, each bottle of Jameson Wild Sloe Berry Bitters is made using foraged sloes from the shores of Lough Corrib and Lough Mask in Ireland.

Jameson Bitters have been developed to “inspire professionals to create new and exciting cocktails”. The bitters is aimed at existing Jameson buyers as well as food and drinks enthusiasts.

Brendan Buckley, global innovation and category development director at Irish Distillers, said: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.

 “We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

After its official unveiling this week at Tales of the Cocktail in New Orleans, Jameson Wild Sloe Berry Bitters will feature at many of the world’s leading bars shows and cocktail festivals throughout the year, including Moscow Bar Show, London Cocktail Week and Athens Bar Show.