Berry Bros makes Dan Jago its new CEO

Berry Bros & Rudd has announced the appointment of Dan Jago, Tesco’s group wine director at Tesco, as its new chief executive.

Jago is expected to take up the position with the world famous London-based wine merchant in early October.

Jago, an ex-navy man and formerly at Bibendum, was one of several senior directors at Tesco who were suspended following the profits warning and accusations of overstated profits. No charges were brought against Jago. He was re-instated as category director-group wine earlier this year.

Berrys says Jago will be responsible for ‘overseeing the whole business’, from fine wine to spirits and even the company’s stake in Anchor Steam brewery in San Francisco, California.

According to reports, Jago will work closely with Jeremy Parsons, who has been appointed chief operating officer.

Berrys' Simon Berry said: “Im thrilled to welcome Dan Jago as our new chief executive. I believe he brings one of the best business brains in the industry and we are very lucky that hes joining us. We will benefit hugely from his deep knowledge of the wine, beer and spirits markets as we further develop the expanded scope of our business in the UK and overseas. Dan has a huge respect for our history and traditions here at Berry Bros. & Rudd. He is perfectly placed to help build an even brighter future for the company.”

Dan Jago said: “I am very proud and excited to be joining Berry Bros. & Rudd at a time of huge opportunity for the company. It’s a great business, an extraordinary heritage and a treasured brand. I have spent most of my working life in the drinks business and, for me, this is perhaps the ultimate job. Berrys’ ethos, emphasis on quality, its relationships with producers and its mission to take the best care of its customers are a perfect fit for me. I look forward to working with the whole team to make the Berry Bros. & Rudd experience the very best it can be.” 

Earlier this year, Berry Bros’ managing director, Hught Sturges, left the company after 14 years. Berrys’, which is the official wine merchant of the Queen, reported net losses of £5.7m in the year to the end of March 2014. Yet net sales apparently rose by 8% to £149.7m over the same period.