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Asahi in talks to buy Peroni and Grolsch
Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.
Divestment of the brands would help ease European regulatory concerns over the merger of AB-Inbev and SABMiller.
If completed, the acquisition would be Asahi’s largest to date and second only in the Japanese drinks industry to Suntory’s $16bn takeover of Beam in 2014.
Commentators have suggested Asahi has turned to international markets to find growth, as its domestic market has been in decline.