De Kuyper acquires Cherry Heering

De Kuyper Royal Distillers has acquired Cherry Heering, one of the oldest cherry liqueurs in the world, from its brand owner Peter F. Heering.

The original Singapore Sling cocktail was created with Cherry Heering  and from now on, Cherry Heering will be available to bartenders and consumers through the De Kuyper network.

“De Kuyper initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio,” said Mark de Witte, CEO at De Kuyper. “This acquisition will drive our long-term sustainable growth.”

Cherry Heering is available in more than 100 countries around the world, including the US, Europe, Asia and global travel retail. De Kuyper’s acquisition will also include Heering Coffee Liqueur, established in the market since 2007.

Adéle Robberstad, CEO of Peter F. Heering company, added: “This is a unique combination of two family businesses teaming up. De Kuyper’s global network and on-premise experience will contribute to the future success and further development of the Cherry Herring brand.”