Brands Report: Sherry

It’s back in fashion and the big brands are the winners, says Hamish Smith

Sherry has risen to prominence in the cocktail bar in recent years, and bartenders are starting to look beyond style and towards brand. Tío Pepe, the iconic fino brand at under £10 a bottle, is a no-brainer for bartenders looking for a drier style. Indeed, 39% polled said it was their number one sherry and 65% put it in their top three.

It’s owned by Gonzalez Byass, which is the name of the umbrella group but also a line of sherries and takes third spot in our list. Gonzalez Byass’ self-titled range includes sub-brands Vina (an Amontillado), Alfonso (an Oloroso) and Nectar (a Pedro Ximinez). The range tends to be occasional-use products and 28% said they are among their top three sherry brands.

In the Top Trending list, Tío Pepe dominates, which shows that, in the midst of renaissance, the big brands still carry an air of novelty.



The results of this report are the culmination of a questionnaire of 106 bars around the world, each cherry-picked to take part based on their performance in global bar awards. We aim to find out not only which brands sell best but also what’s trending. These two data sets give us an insight into the brands that are doing the most volume and the brands that are hot right now.

To read more on the methodology of the Brands Report click here.