NB Distillery launches gins in US

Scottish gin producer NB Distillery has launched two of its gin brands into the US market, covering 20 states over the next two months.

The deal, expected to exceed £4m in sales over the next five years, will see NB’s Original London Dry Gin and Navy Strength introduced to Total Wine & More, the largest drinks retailer in the country.

Both products will initially be introduced to 80% of Total Wine’s stores across New York, New Jersey, Florida and California, with plans to expand the range across additional states later this year.

Founder Vivienne Muir said: “We have been evolving and expanding throughout Europe and Asia in recent years, and to have the interest and ‘thirst’ from this retail giant is hugely significant in our growth plans.

“The market is quite literally booming; 1.5m more UK adults are drinking gin than four years ago, so this represents a huge opportunity for us.

“With the imminent opening of our new distillery and the switch to a 24-hour production process we can now easily satisfy the demand for the product range; so much so that our first US order will see a 40ft shipping container leave Scotland’s shores.

Total Wine & More has selected three Scottish gins to stock in the US; Hendrick’s, Tanquery and NB Distillery’s range.

NB Distillery is based in North Berwick on the east coast of Scotland, and plans to branch out further into the US market.

Muir added: “This is only the start of our US journey, and as such we are keen to invite investment discussions to the table to help develop this opportunity even more and tap into the potential our proposition brings.

“We want to expand distribution even more, build the brand and overall maximise the platform Total Wine has provided us with.”