Advini acquires major stake in Stellenbosch Vineyards

Wine company Advini, owner of L'Avenir, Le Bonheur and majority shareholder in Ken Forrester Vineyards, has acquired a majority share in South African wine brand, Stellenbosch Vineyards for an undisclosed fee.

Stellenbosch Vineyards distributes its wines in more than 30 countries around the world and the acquisition follows an international distribution agreement, which was opened at the beginning of 2018, covering the Americas, Asia, travel-retail and the rest of the world markets.

"With the addition of Stellenbosch Vineyards, our South African wine offering in the premium segment is vastly becoming an enticing selection, together with international brands that meet the demand of our retail customers and consumers, in a model that is particularly respectful of the social and environmental values,” said Antoine Leccia, CEO of Advini.

Eduan Steynberg, MD of Stellenbosch Vineyards, added: "Advini is present in more than 100 countries due to its sales network and close relationships with its customers. We, at Stellenbosch Vineyards, are all proud to be joining the AdVini family” says Eduan Steynberg, MD of Stellenbosch Vineyards.”