Beefeater Blood Orange launches in UK

Beefeater Gin revealed its new Blood Orange variety at the Pernod Ricard half year financial results in London on Tuesday, 12 February.

This time last year the London-based gin distillery released a pink variety and following its success, Blood Orange will be the latest addition to the Beefeater range.

“There are a few blood orange gins on the market already but I’m not sure it’s going to be on the same scale as pink gins,” said master distiller Desmond Payne.

“We’re just launching in the UK and Ireland for now. Pink gin was a wonderful surprise, it just took off in the UK.”

 Beefeater Blood Orange will be available from March 2019 for RRP £18.99.