Funkin Cocktails undergoes redesign

Funkin Cocktails will mark its 20th anniversary with a brand redesign which will roll out across its entire portfolio of purées, syrups, shrubs, pre-batched mixers, garnishes and draught products.

Funkin was established in 1999 by Alex Carlton and during its 20 years of success, Funkin was used by Douglas Ankrah in his original Pornstar Martini recipe.

“Our business has evolved from being a cocktail ingredient company to offering the drinks industry a total cocktail solution,” said Ben Anderson, head of marketing at Funkin Cocktails. 

“We now offer insights, training, drinks development, menu development, point of sale material and most importantly we are working on the ground with bartenders to offer them tailor-made solutions to help them grow, develop and create outstanding cocktails.”

From February, Funkin Cocktails on Tap will also sport the new-look.

Anderson added: “We know that not all bartenders have the time or ingredients to make everything from scratch so our Funkin products can help them satisfy the increasing consumer demand for great looking and great tasting cocktails. 

“Funkin Cocktails is the only company to offer such an extensive range of products and solutions for the on-trade with our portfolio now including purées, small batch syrups, pre-batch cocktail mixers, draught cocktails and of course dried garnishes which we launched last year.”