Rhum Clément gets duty free Middle East deal

Kreol Retail FZE has been appointed as a travel retail distributor of Rhum Clément for select Middle East countries.

Kreol Retail FZE is a major travel retail distributor that works with Dufry and Dubai and Qatar Duty Free outlets among others.

“We are bringing an exotic lifestyle and a bit of Caribbean history to our customers,” said Lal Arakulath, CEO of Kreol Group. 

“This particular rum has been made on the French island of Martinique for more than 130 years. Listed among the Top 10 Trending Rum Brands in 2019, it has got numerous global awards and is present in more than 80 countries.”

Habitation Clément, the birthplace of Rhum Clément, releases aged rhum agricole every year as part of its Grand Reserve portfolio.

Matthieu de Lassus, export director, Rhum Clément said: “We are confident that the unique Rhum Clément will be the ideal choice for travellers looking for an exotic new thrill. 

“Since 1887, our products have been crafted according to the purest traditions inherited from Homère and Charles Clément. Our rum is produced in strict compliance with the guidelines of the Appellation d'Origine Contrôlée.”