Patrón partners with top bars for World Earth Day
To celebrate World Earth Day, Patrón Tequila will join forces with The Conduitin London to host Cocktails with a Conscience on 24 April 2019.
A sustainable cocktail masterclass will be followed by a paired three-course menu with Patrón cocktails to demonstrate what can be made with Patrón using otherwise discarded ingredients.
Patrón is committed to limiting the environmental impact of its tequila production from field to cocktail and, kicking off on World Earth Day, Patrón is highlighting its sustainability credentials to consumers to encourage them to think consciously about the cocktails they drink in bars and at home.
To do this the brand has also partnered with internationally recognised cocktail barsin London and across Europe such as Cub, Scout and Eve.
Speaking of the collaboration, Ryan Chetiyawardana of London’s Cub, said: “In a nod to World Earth Day, we’re uniting Patrón Añejo with some mad UK produce.
At Hacienda Patrón, we believe sustainability and social responsibility go hand-in-hand with making #SimplyPerfect tequila. #EarthDay https://t.co/rxSzRTaI7u pic.twitter.com/SANMaF4MKj
— Patrón Tequila (@Patron) 22 April 2019
“This drink (Terraria - pictured) highlights the diversity of the soil and how that can massively impact flavour. Cub and Patrón both recognise that the right choices can make a huge difference.
“To put it simply, we can talk about recycling waste, but it's equally as important to be shoring up local businesses and providing all the love for the families around you.”
For home consumption, Patrón has also created ‘Down to Earth’, a cocktail designed to pair Patrón Tequila with ingredients from your kitchen that might otherwise go to waste.
40ml Patrón Siler tequila
20ml citrus juice
15ml assorted berries
45ml responsibly sourced sparkling water
Two mint springs