He will be running 42 marathons in 42 consecutive days in the US, Netherlands and UK to raise money for mental health projects through UK industry charity The Benevolent.

“We need to challenge the issues head on and begin to change the conversation if we’re going to tackle the growing rates of mental health problems, suicide, substance abuse and burnout,” said Etherington-Judge.

"After surviving a suicide attempt in 2016 I’m lucky to be here, and I wanted to take on a life-changing challenge to inspire others to take action to improve their own mental health and to raise money for projects to improve mental health for all of us in the hospitality industry.

“I’m hugely grateful to colleagues who will be travelling from as far afield as New Zealand, India and Canada to run with me. If you fancy joining me for part of my run I would love you to.”

Etherington-Judge suffered a breakdown in 2016 caused by a toxically unhealthy lifestyle and a lifelong battle with depression and during this time, he attempted suicide in a hotel room. He survived and dedicated his life to help others avoid his experience.

Tim’s 42 days of marathons will take place in New Orleans, New York and Amsterdam, and will culminate with a 42nd marathon in London on 30 August in London, home of The Benevolent.

All donations will go to The Benevolent for projects directly related to mental health within the drinks industry, using Kindlink: kindlink.com.