Avallen Spirits joins 1% for the Planet

Drinks company Avallen Spirits is now a member of 1% for the Planet, the charitable platform created by Patagonia founder Yvon Chouinard.

Avallen joins Patagonia, Rebel Kitchen, Cooper Kings Distillery and 3,000 other companies donating 1% of their turnover to environmental non-profit organisations.

Bees and other pollinators are vital to the Earth’s food chain and in the last century their numbers have dramatically declined around the world, largely due to the increased use of modern pesticides.

By joining 1% for the Planet, Avallen is making a long-term commitment to the wild bee populations in the UK, protecting the link in natural food chains.

Avallen founder Tim Etherington-Judge said: “We’re extremely excited to join thousands of pioneering companies and become a member of 1% for the planet, continuing our commitment to support amazing organisations working hard to protect our most important of pollinators: the bees. Joining 1% for the Planet is another step on our journey to be the world’s most planet positive spirit”