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No and low category surpasses $11 billion
The no- and low-alcohol categories grew by more than 7% in volume across 10 key global markets in 2022 to surpass a market value of $11bn, a new report from IWSR Drinks Market Analysis has revealed.
White rum has long been a star ingredient of cocktails and with consumers now demanding better quality drinks, it is ripe for premiumisation.
No and low alcohol sales reached almost $10 billion in 2021
Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.
