Havana Club unveils Cuban Spiced variant

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Havana Club launches rums for bartenders

Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.

Havana Club injects Cuban culture into redesigned label

Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.

Pick of the Launches

Here is the pick of the launches from last month, as featured in Drinks International Magazine April edition.

Havana Club crowns cocktail champion

French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

Pernod CEO rues Havana Club stagnation

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

Havana Club posts double-digit growth

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

Bacardi points to technicality as Pernod prevails in Havana Club dispute

The Supreme Court of Spain has ruled in favour of Pernod Ricard and the Cuban government in the Havana Club trademark dispute with Bacardi.

Havana Club goes ultra premium

Havana Club International is to launch an ultra premium rum.

Havana Club rum sales down

Cuba: Havana Club rum sales fell by 3.5% in 2009, compared to 2008.