Patrón tequila has announced it is bringing back Patrón XO Cafe to the US having discontinued the product three years ago.

Mor Koral, founder of Cocktail Kitchen company in Tel Aviv, has been crowned global winner of the 2023 Patrón Perfectionists.

As the Patrón Perfectionists global final event approaches, Patrón tequila has unveiled the panel of judges travelling to Hacienda Patrón, Jalisco, Mexico, from 24 to 30 March 2023.

With Patrón discontinuing its popular XO Café, the tequila liqueur category has opened up to other brands – and it’s a popular space, finds Shay Waterworth.

Harrison Kenney of Sydney’s Cantina OK! has been crowned winner at the 2022 Patrón Perfectionists cocktail competition global final at Hacienda Patrón in Jalisco, Mexico.

The glow up that the tequila category has undergone in recent years must be the envy of the wider spirit world.

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.