Maison Ferrand UK has added Adriatico Amaretto to its premium distribution portfolio, alongside the launch of Adriatico Zero, the brand's first non-alcoholic expression. 

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Ben Branson, founder of Diageo non-alcoholic spirit Seedlip, has launched Sylva, a non-alcoholic distillery and maturation lab at his home in Essex.

Ukrainian vodka brand Nemiroff is expanding into Egypt and Tunisia through a partnership with Odyssey Group.

Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.

The Pinnacle Guide has opened applications for a new recognition system for the best bars in the world, aiming to be a driving force towards a more inclusive drinks industry.

Formula One champion and entrepreneur Lewis Hamilton, alongside agave expert and Casa Lumbre co-founder and master distiller Iván Saldaña, have unveiled Almave, the inaugural distilled non-alcoholic blue agave spirit.

High Point, the fermented non-alcoholic aperitif and digestif brand, has changed its name to Wavelength and unveiled a new logo. 

Non-alcoholic spirits brand, Crossip, has expanded into new markets across Europe, GCC and North America, alongside key local distribution partners.

UK-based functional drink brand Three Spirit has announced the launch of a range of non-alcoholic alternative wines, Blurred Vines.

Sales of no and low alcohol beverages in 10 key global markets reached almost $10 billion in 2021 up from $7.8 billion in 2018, according to a new IWSR report.