Diageo Reserve has announced that its ‘World Class’ mixology competition will be held in the UK from 28 July to 1 August.

Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Diageo has announced plans for a £30 million expansion of its Clynelish distillery in Sutherland.

Diageo has announced that Georgie Bell, currently global ambassador for the Scotch Malt Whisky Society, will join Diageo next month (January) as a global brand ambassador, focusing on the promotion of its new range of Mortlach single malt scotch which will be launched next year (2014).

Diageo has introduced Bulleit Rye and upped the strength of its Bulleit Bourbon in the UK and Germany.

Diageo has announced the launch of Bulleit Bourbon at and the introduction of its new Bulleit Rye whiskey into the UK.

Diageo has announced the launch of Bulleit Bourbon and the introduction of its new Bulleit Rye whiskey into the UK.

A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.

Pirassununga 51 was the world’s best selling cachaça in 2012, according to Drinks International’s The Millionaire’s Club 2013.

Diageo has told the trade it will re-release Mortlach single malt scotch next year, a dram dubbed “The Beast of Dufftown”.

Diageo Global Travel and Middle East has announced the launch of White Horse Gold Edition 1890 to travel retail.

Diageo’s purchase of Indian drinks group United Spirits once again puts the spotlight on a true sleeping giant. Dominic Roskrow on a divided sector

Diageo has announced a new marketing campaign for its scotch whisky blend, Johnnie Walker, that will amount to a £7.2 million spend.

Western spirits companies that focus on growing margins to create value have been more successful than those that reduced prices in order to grow volumes, according to a report from Rabobank.

Diageo and the Irish Whiskey Company (IWC) have announced that they have entered into an agreement in principal concerning the future ownership of the Great Northern Brewery site, Dundalk. 

Diageo has introduced Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with natural cinnamon flavouring, garnished with edible 23 carat gold leaf.

United Spirits board of directors has appointed former Diageo CEO, Paul Walsh, as an additional director of the company with immediate effect.

Diageo has unveiled what it claims is the world’s first accelerator programme, set up to encourage, nurture and mentor new and growing spirits brands.

Diageo has announced what it claims to be one of its most innovative products for a decade - Baileys Chocolat Luxe.

Listening to BBC Radio 4 this morning (July 31), I heard the voice of the new chief executive of Diageo. Ivan Menezes coped well with the busy, bustling questions from the Beeb’s city correspondent in the minute or so allotted to the interview.

Diageo has reported steady net sales growth of 5%, despite Asia Pacific's revenues slowing and Western Europe continuing to falter.

Diageo has received approval from the Chinese authorities to buy the remaining 47% stake in Sichuan Chengdu Shuijingfang Group Company Ltd. (SJF Holdco).

Diageo has announced that its corporate relations director is to leave the company.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.