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Penfolds appoints new EMEA distributor
Australian wine producer Penfolds has appointed La Place de Bordeaux as an official distribution partner for its ‘Luxury & Icon’ wines across EMEA, coming into effect in January 2024, following the brand’s 180th anniversary in the new year.
Jameson becomes an official partner of the EFL
Jameson Irish Whiskey has been unveiled as an official partner of the English Football League (EFL) ahead of the 2023/24 season.
Penfolds appoints new creative partner
Penfolds has announced Nigo, the founder of Human Made and artistic director of Kenzo, as its first-ever creative partner.
Kenya’s Procera Gin announces partnership with Axiom Brands
Kenyan ultra-premium spirits producer, Procera Gin has announced a partnership with Axiom Brands to accelerate growth in the UK on- and off-trade.
Isle of Harris gin lands US trade deal
The Isle of Harris Distillery in the Outer Hebrides Islands of Scotland has signed a new distribution agreement in the US with Misa Imports.
KAH Tequila targets major expansion in 2021
Super premium brand KAH Tequila is planning large-scale global expansion in 2021 starting with China and Russia.
Charles Heidsieck champagne moves to Liberty
UK: Charles Heidsieck champagne is to move to a "fine wine-orientated partner" in the UK. Distribution is to shift from First Drinks Brands to Liberty Wines from June 1, 2012 .
