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Pernod Ricard veteran launches Cognac brand
Guillaume Thomas, veteran Pernod Ricard executive, will launch Martingale Cognac this autumn.
Diageo launches The Balance Challenge to promote responsible drinking
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
Diageo strengthens ties with Facebook
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Diageo confident in premium future
Consumers are returning to premium purchases, according to global drinks giant Diageo.
