Asahi Super Dry becomes worldwide partner of Rugby World Cup 2023

Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

Doom Bar sponsors British & Irish Lions tour

English cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer.

Accolade announces Mud House sponsorship of British & Irish Lions

Accolade Wines has announced that its recently acquired Mud House New Zeland wine brand is the official sponsor of the 2017 British and Irish Lions tour of New Zealand.

William Grant is Rugby World Cup’s official spirits and champagne provider

William Grant & Sons has announced that it is the official spirits & champagne tournament provider to the Rugby World Cup 2015 which starts in September.

Famous Grouse continues sponsorship of Scottish rugby

The Famous Grouse, the major scotch whisky blend has announced its continued sponsorship of Scottish Rugby with a new three year sponsorship package as the ‘Official Spirit of Scottish Rugby’.

Rugby star Heaslip signs up

Irish rugby star, Jamie Heaslip, has become brand ambassador in Ireland for South African wine brand, FirstCape.

Heineken to sponsor 2015 Rugby World Cup

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.