Diageo has announced the return of its Arthur’s Day celebrations for stout brand Guinness.

Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.

Diageo has announced changes to its global marketing department following a review of its structure.

A new study has revealed that Scotch whisky is worth £4 billion a year in added value to the Scottish economy - with the industry spending in excess of £1.1 billion annually on supplies produced in Scotland.

Despite problems in some major markets, Austria’s wine exports defied all expectations in 2009, rising by 5.3% in value and 16% in volume.

UK: Alcohol awareness charity Drinkaware has launched a programme to help fans stay safe and drink responsibly throughout the World Cup this summer, whether they’re travelling to South Africa or watching from the UK.

Foster’s Group plans to create separate stock exchange listings for its beer and wine divisions.

US popularity and universal appeal have kept the Irish whiskey market buoyant, according to business analyst Datamonitor.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

Islay malt whisky, Ardbeg is to launch a second edition of Ardbeg Supernova – SN2010 – to be released on May 31 2010. This limited edition release is 40% more peaty than the distillery’s already heavily peated flagship Ardbeg ten years old.

An Austrian bio-dynamic winemaker has produced a wine from the 2009 harvest by fermenting grapes in clay amphorae buried underground.

Research commissioned by the Wine & Spirit Trade Association (WSTA) in the UK, has shown a further shift to the off-trade in terms of wine consumption.

US: Foster's Wine Estates has appointed master sommelier Fred Dame as vice president, luxury sales. He will report to Mike Holden, SVP sales. Dame will head-up the selling division for brands including Beringer, Penfolds, Chateau St Jean, Stags' Leap Winery, Etude and St. Clement.

A major scientific study into the storage of wine in different forms of packaging has revealed that the bag-in-box, single-layer PET and small multi-layer PET altered the character of white wines when stored over six months, with oxidation clearly noticeable.

The 2010 global Tax Stamp Forum is to take place in London in June.

The Edrington Group has appointed a new area director for global travel retail.

Diageo’s chief financial officer is to step down. Nick Rose will stand down from the board at the company’s AGM on 14 October 2010.

A 56% increase in exports confirmed Scotch whisky’s growing popularity in Brazil in 2009, according to new figures published by the UK-based Scotch Whisky Association (SWA).

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.

Scottish family owned distiller William Grant & Sons has announced the formation of a new wholly owned subsidiary, William Grant & Sons Australia Pty Ltd.

Scotland: The Wemyss family has launched a small batch gin called Darnley’s View. Darnley’s View celebrates the meeting of Mary Queen of Scots and her husband Lord Darnley at the Wemyss family home, Wemyss Castle in Fife, in 1565.

Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.

Red is the most popular choice of wine for Asian women, according to new research.

The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.