In 2026, the charity aims to extend the reach of its support services to help even more individuals when they need it most. 

“Throughout 2026, we will encourage industry businesses and individuals to organise fundraising events, raise awareness and contribute to a shared movement that shines a light on the vital work of The Drinks Trust. At a time when our industry continues to face significant challenges, this campaign is both a tribute to 140 years of resilience and a powerful call for unity. It reminds us that we are stronger when we face it together. This is an invitation for the drinks industry to celebrate, collaborate and contribute,” said Nicky Burston, chief executive of The Drinks Trust.

Businesses and individuals will be encouraged to host events, raise awareness, and contribute to a shared movement that highlights the work of The Drinks Trust. 

The Face It Together campaign invites the whole drinks industry, partners, brands, distributors, operators, fundraisers, donors and supporters to take part in both celebration and action.