Tito’s vodka celebrates 4th of July

Tito’s Handmade vodka is celebrating the 4th of July by partnering with US embassies and on-trade customers around the world for themed festivities where Tito vodka cocktails will be served.

Fifth Generation, owners of the Texan craft vodka, says it is also releasing limited edition red, white and blue burlap bags in the travel retail channel, said to be paying homage to the American flag, in honour of the country’s Independence Day. The bags will be available from July 1.

The company says Tito’s cocktails, such as the American Mule, will be served at US embassies in countries, including: France, Costa Rica, Cuba, Dominican Republic, Guatemala, Bermuda, the Bahamas, Bulgaria, Peru, Italy and Barbados during their 4th of July parties.

The brand is also supporting its customers in the on-trade with POS including Texan Stetson cowboy hats and corn cups.

Tito’s International managing director, John McDonnell, said: “The 4th of July is just one of many American holidays that has found roots in countries outside the US. Tito’s Handmade Vodka is the perfect spirits partner for this holiday. Its American Dream story resonates with consumers and provides customers with the opportunity to maximise sales during this peak summer period.”

Fifth Generation claims that Tito’s Handmade Vodka is America’s original craft vodka. The story goes: In 1997, Bert ‘Tito’ Beveridge, now a 50-something geophysicist, obtained the first legal permit to distill in Texas. It is described as a corn-based vodka, using traditional copper pot stills. The vodka is said to be naturally gluten-free.

Tito’s is distilled and bottled by Fifth Generation in Austin, Texas. It is said to be available in more 100 markets including the US and Canada, Europe, Asia and the Middle East.