Pete Carr, president, Bacardi North America, will lead both the Bacardi and Patrón organisations for North America. Wilson will continue as a senior advisor to Patrón.

Patrón was acquired by Bacardi in April 2018 and is top three in Drinks International’s Annual Brands Report for bestselling and top trending tequila brands.

“During his tremendously successful 40-year career, Dave has made an everlasting imprint in the spirits industry driving pioneering marketing, world-class operations, and innovative environmental programs,” said Mahesh Madhavan, CEO of Bacardi Limited.

“On behalf of Bacardi and our newest colleagues from Patrón, I thank Dave for his contributions to the industry and for supporting the union of two incredible organisations that are Bacardi and Patrón.”

As part of the new structure, Darren Doalson, senior vice president of US sales for Patrón, will now report to Carr and David Rodriguez, director general of Patrón Sprits manufacturing operations in Mexico, reports to Jean-Marc Lambert, vice president of global operations for Bacardi.