Proof Drinks takes on Melonade

Proof Drinks has taken on the UK marketing and distribution of Melonade, a Provençale fruit aperitif.

Part of the Ælred Spirits range, Melonade is made from melons grown in the provence town of Cavaillon, France.

The original melon distillation was first developed by French monks, and Melonade (12% abv) still uses the same recipe and blends the aperitif in an abbey in the South of France.

Frederic Fichet, CEO of Eyguebelle, the owner of Melonade, said: “This partnership is all about the product, sharing a common passion for authentic and craft spirits.

“We hope British customers will enjoy Melonade, its unique French taste directly inspired by the sunny provencal lifestyle.”