Pascal found fame by starring as Oberyn Martell in Game of Thrones. He has also featured in Narcos, Wonder Woman 1984 and Kingsman, while he currently plays the title character in Star Wars spinoff The Mandalorian.

The Chilean actor will now take centre stage in the forthcoming instalment of Casillero del Diablo’s Wine Legend creative campaign, which launches in the autumn. Pascal will play “a new, mysterious and elusive character”.

Global marketing director Sebastián Aguirre said: “For Casillero del Diablo, the selection of Pedro Pascal as the new legend is a historic event, as it is the first time that we will have a global brand ambassador.

“He is a world-famous celebrity who is enjoying an extraordinary moment in his career. He is also originally from Chile, and shares many characteristics with our brand, such as sophistication, reliability and globality, among others.”