Franck Dedieu named St-Germain ambassador

Franck Dedieu has been made UK brand ambassador for St-Germain elderflower liqueur.

Changes at Bacardi Global Travel Retail

Bacardi Global Travel Retail (GTR) has announced two senior team changes: Vinay Golikeri is promoted to managing director, GTR while Mike Birch will now focus entirely on Bacardi’s digital commerce business.

Bacardi Brexit stockpiling: The right solution?

Following the recent announcement that Bacardi has been stockpiling goods, one logistics expert suggested all drinks brands should review its supply chains.

Bacardi celebrates Back to the Bar festival

Yesterday (February 8) more than 5,000 Bacardi employees around the world finished work early to go for cocktails in more than 100 different bars.

Subramaniam to lead Bacardi in Asia Pacific, Middle East & Africa

Bacardi Limited, the world’s largest privately held spirits company, has announced the internal promotion of Vijay S. Subramaniam to managing director - Asia Pacific, the Middle East & Africa (AMEA).

Bacardi Limited agrees Patrón acquisition

Bacardi Limited has agreed to acquire 100% ownership of Patrón Spirits International AG and its Patrón brand, one of the world’s leading premium tequilas.

Bacardi and Pernod Ricard feud over Havana Club heats up

Bacardi has issued a statement in response to Pernod Ricard’s claim that the new Havana Club “Forever Cuban” campaign is ‘misleading’.

Maurice Doyle rejoins Bacardi

Bacardi has announced that industry veteran Maurice Doyle, has rejoined the company as president - incubation brands and global commercial development.

Gin & Tonic Day - today

To celebrate International Gin and Tonic Day (October 19), Bacardi Global Travel Retail and Virgin Atlantic are marking the occasion with the official launch of its new ‘Flying Bartender’ programme.

Bombay Sapphire appoints new master distiller

Bombay Sapphire has appointed Dr. Anne Brock as its new master distiller at its distillery in Laverstoke, England.

Teeling appoints Bacardi as US importer

The Teeling Whiskey Company has announced that from September 1, Teeling whiskey will now be imported into the US through Bacardi.

DI names world’s top rum brands

Bacardi has regained its status as the world’s best-selling rum, leapfrogging Indian brand McDowell’s No.1 Celebration.

Recalled Bombay Sapphire deemed 'not safe' in Canada

Bacardi’s responsible drinking campaign faces scrutiny after the Canadian government recalled bottles of Bombay Sapphire over fears it contained twice the levels of alcohol advertised.

Bacardi named 84th most reputable global brand

Bacardi Limited has been named among the 100 most reputable companies in the world in Forbes magazine for the fifth year in a row.

Mahesh Madhavan to become Bacardi CEO

Bacardi has announced that Mahesh Madhavan, a 20-year Bacardi veteran, who is currently a member of the company’s global leadership team and regional president of Asia, Middle East & Africa, will succeed Michael Dolan, who will retire as CEO, effective April 1, 2018.

Georgie Bell joins Bacardi

Bacardi has announced the appointment of Georgie Bell as its global Malts ambassador for its single malt scotch whiskies.

Stella David rejoins Bacardi

Stella David, the former CEO of William Grant & Sons, has rejoined Bacardi as a board member

Bacardi pledges to lead rum’s premiumisation

Bacardi has pledged to lead the premiumisation of rum, the company conceding it has failed in the past to emulate the achievements of other category leaders.

Bacardi lanches Aberfeldy 16 Years Old

Bacardi has unveiled its latest John Dewar & Sons Aberfeldy expression, 16 Years old. 

Bacardi Legacy names its Three Most Promising

Bacardi has named its three most promising bartenders in its Bacardi Legacy Cocktail competition. 

New Deveron expressions

John Dewar & Sons has announced the release of new expressions of its Deveron single malt scotch whisky.

Dewars helps power Scottish homes

The Rothes CoRDe, part-owned by the Combination of Rothes Distillers, is a facility that is said to produce enough energy to power entire communities of neighbouring distilleries.

Bacardí announces new global vice president

Fabio Di Giammarco has been made global vice president for Bacardí rum. He is responsible for the Bacardí rum brand marketing efforts globally, including positioning, advertising, packaging and pricing.

Bacardi buys Banks rum

Bacardi has announced that it has bought super-premium rum brand Banks for an undisclosed sum. 

Ex-Bacardi Canada president warns of Bacardi downfall

Rob McPherson, former president of Bacardi Canada, has urged Facundo Bacardi not to “let Bacardi go off the cliff”. 

Bacardi is named most reputable company

Bacardi has been named among the most reputable companies in the world, according to the annual Global RepTrak 100 list recently released by the Reputation Institute and published in Forbes magazine.

Bacardi appoints VP of fashion

Akiko Maeda has been appointed Bacardi's VP of fashion, responsible for developing partnerships that further incorporate the group's portfolio of spirits brands into the fashion world.

Bacardi makes Vergara rum vice president

Bacardi has announced the internal appointment of Mauricio Vergara as global category vice president of rums.

Bacardi buys a bourbon

Bacardi's purchase of Angel’s Envy marks the company’s entry into the bourbon category of the North American whiskey sector.

Bacardi launches green tea spirit

Bacardi has launched a spirit distilled entirely from green tea leaves for the Asian market. 

Bacardi appoints industry veteran Perego

Bacardi has announced an internal appointment of a new regional president for Europe.

Cachaça: In Full Flow

Brazil’s cachaça is carving out an identity for itself ahead of the 2016 Olympics, as Richard Woodard reports

The World's 50 Best Bars Brands Report 2015: Cocktails

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Brands Report 2015: Rum

You could flip a coin – each year since we’ve been polling the world’s best bars, the champion rum has beeneither Havana Club or Bacardi. 

World's 50 Best Bars Brands Report 2015

Welcome to the World's 50 Best Bars Brands Report 2015, a spin-off survey that tells us what brands sell best in the best bars in the world.

Bacardi launches Aultmore expressions

Bacardí has unveiled a new range of proprietary bottlings from its John Dewar & Sons’ Aultmore distillery. 

Patience Gould on tequila and Irish whiskey

Patience Gould assesses what’s going on as things shake up in the tequila and Irish whiskey categories

Facundo Rum Collection launches in California

 Bacardi has announced the limited release of The Facundo Rum Collection in Los Angeles and San Francisco, California.

Bacardi announces Legacy Global Final location

Bacardi has announced the Bacardi Legacy Global Final 2015 will be held in Sydney. 

Now Bacardi appoints CFO

Bacardi Limited has announced the immediate appointment of Kevin F. McNamara as Bacardi Limited senior vice president and chief financial officer (CFO), responsible for global financial operations.

Bacardi appoints new head of commercial

Bacardi has announced Derek Hopkins, SVP national sales director, will be leaving the company after a three-year tenure. 

Bacardi appoints new regional presidents

Bacardi Limited has announced the internal appointments of two new regional presidents.

Bacardi launches Gran Reserva Maestro de Ron

Bacardi has launched a super premium rum, Gran Reserva Maestro de Ron, exclusively for global travel retail.

Walker wins the Bacardi Legacy

Tom Walker of the American Bar at The Savoy hotel in London, has won the Bacardi Legacy Global Cocktail Competition 2014.

Bacardi clings to rum supremacy

Bacardi remains the world’s best selling rum, despite sales of Indian rum McDowell’s No.1 Celebration running the category leader close in 2013.

Bacardi CEO Shirley departs

Bacardi Limited has announced the departure of president and chief executive officer Ed Shirley.

Martini returns to offshore powerboat racing

Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.

Bacardi ‘icon’ Manuel Jorge Cutillas passes

Bacardi Limited has announced the death of its former chairman, and fifth-generation family member, Manuel Jorge Cutillas.

Whisky Galore

I went to two whisky launches yesterday (May 8) – Bacardi’s Glen Deveron, the Royal Burgh Collection and Pernod Ricard/Chivas Brothers’ The Glenlivet Alpha. Both interesting for different reasons and very much a case of ‘chalk & cheese’ when it comes to the brand and what they are doing with it.

Bacardi unveils Glen Deveron

Bacardi Global Travel Retail (BGTR) has launched a Highland single malt Scotch whisky collection exclusive to travel retailers, World Duty Free.