Pernod Ricard launches first global corporate campaign

"Be A Convivialist!”

Cognac

With age statements and innovation grabbing attention worldwide, Cognac sales are booming. But can it keep up with global demand? Gavin D Smith reports 

Absolut Exposure launches at TFWA Cannes

Pernod Ricard launched Absolut Exposure last night at an event at TFWA Cannes.

Review: Bar Convent Berlin

Bar Convent Berlin attracted 5,700 visitors this year, a 20% increase on 2011.

Bergersen becomes Pilsner Urquell’s International Master Bartender

Bartender Kim Daniel Bergersen of Norway prevailed from a field of 11 finalists at Pilsner Urquell’s International Master Bartender (IMB) competition.

Treasury appoints Grant to head up Beringer

Treasury Wine Estates has appointed John Grant as managing director of its Beringer Brand Business Unit.

Angostura opens Global Cocktail Challenge 2013

Angostura is on the lookout for bartenders to take part in the national heats of its Global Cocktail Challenge 2013, a competition which culminates in the selection of its global brand ambassador.

Tequila cocktails

Lucy Britner on livening up tequila

Su Birch of Wines of South Africa wins business award

Su Birch, CEO of Wines of South Africa (WoSA) is the winner of Wine Intelligence’s inaugural ‘10 for 10 Business Award’.

Glenfiddich launches first ever vatted vintage reserve

William Grant has released Glenfiddich’s first-ever vatted ‘vintage reserve’, the 1974 Glenfiddich Vintage Reserve which the company claims was selected by a global panel of 16 experts.

Rexam to roll out Teacher’s ready to drink can for India

Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.

Jameson goes global for St Patrick's Day

Irish Distillers has announced its St Patrick's Day plans for Jameson.

Heinekein posts net profits increase of 9.2%

Heineken has announced net profits of €1.5 billion before one-off items, an increase of 9.2%.

Pernod posts 11% sales and 20% net profit increases

Pernod Ricard has announced an 11% increase in sales and a 20% increase in net profit for the six months ending December 31, 2011.

Heineken refreshes James Bond

Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.

Nomacorc launches closure for aging wine

Nomacorc has launched Select 100, a closure for fragile wines and full bodied red wines that requiring extended aging.

Bacardi announces UK Legacy competition finalists

Bacardi has announced the finalists of the UK heat of its global  Legacy Cocktail Competition.

Direct Wines reshapes its buying and merchandising team

Direct Wines, the world's largest independent wine merchant with a turnover of £350 million, has announced major changes to its buying and merchandising teams.

Finlandia cocktail comp open for entries

Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.

Halewood goes Down Under with Crabbie’s

The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.

Stella crowns World Draught Master 2011

Stella Artois has crowned its World Draught Master for 2011 following the final of the global competition in Buenos Aires.

Beam announces management changes

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Pernod turns to Absolut Mode

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Absolut Gustafson unveiled at Cannes

Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Jacquesson releases single-vineyard champagnes

Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.

Rémy sets the Standard

Rémy Cointreau Global Travel Retail (GTR) is attempting to raise awareness of vodka brand Russian Standard, with its new campaign Vodka As It Should Be.

Beam launches Teacher's Origin whisky

Beam Global is to launch Teacher’s Origin in global travel retail. The product has already launched in India, where, according to Beam, Teacher’s is the number one blended whisky.

Beam appoints mixables manager

Beam Global has appointed Debora Boyda to the role of general manager of the Mixables Category Business Team (CBT). 

Laphroaig PX to launch in GTR as Triple Wood rolls out

Beam Global has launched Laphoaig Triple Wood to global markets and introduced Laphroaig PX as the expression’s global travel retail replacement.

Brown-Forman hires duty free quartet

Brown-Forman Duty Free has made four senior-level appointments, effective immediately.

Beam appoints bourbon manager

Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.

Beam unveils new logo

Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.

Diageo launches £15m Tanqueray campaign

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Absolut draws a Blank

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.

€5m global Vinho Verde campaign unveiled

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.

Diageo to take controlling stake in Zacapa rum

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.

Stella's quest for draught master begins

Stella Artois’ seven-month quest to find its “draught master” has begun with the launch of the Quality Draught Masters Programme.

Bacardi appoints trio of directors

The Bacardi Global Travel Retail Division has announced three director-level appointments in a bid to “create a leadership team with a wealth of experience and global expertise”.

Balblair 1995 to launch at TFWA Asia Pacific

International Beverage Holdings will unveil the 1995 vintage of Balblair single malt scotch whisky at TFWA Asia Pacific.

Beam launches Larios 12 to Spanish travel retail

Beam Global Spirits & Wine has launched gin brand, Larios 12, to Spanish travel retail.

SAB Miller launches new Peroni ad

SABMiller has launched a new Peroni Nastro Azzurro global ad campaign that celebrates the Italian summer.

Australia: Beam strengthens ties with Coca-Cola

Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced a ten year incentive-based agreement with Coca-Cola Amatil in Australia.

Angostura crowns cocktail champion

Angostura has crowned the winner of its 2011 Global Cocktail Challenge. Andy Griffiths from Cookie bar in Melbourne, Australia, took home the US$10,000 prize as well as a one year brand ambassadorship.

Bushmills to launch global comp’ on St Patrick’s day

Bushmills has announced that it will launch a global competition on St Patrick’s day, called Make it 2 Bushmills.

Beam appoints EMEA president

Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.

Chivas Regal launches global ad campaign

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

Diageo appoints new Guinness boss

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Bacardi appoints presidents

Bacardi has named Jon Grey and Robert Furniss-Roe regional presidents of Middle East and Africa, and Latin America respectively.

Diageo aims to make Captain Morgan 'global mega brand'

Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.

Beam extends leadership roles

Beam Global Spirits & Wine has announced expanded leadership roles for executives Bill Newlands, Phil Baldock and Bob Probst.