Johnnie Walker pledges to plant one million trees in Scotland by 2025

Johnnie Walker has announced a commitment to plant one million trees across Scotland in the next five years.

Brands Report: Scotch Whisky

The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith

Diageo unveils a new Johnnie Walker blend

Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.

Johnnie Walker and Jenson Button to make whisky

Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.

Diageo launches two new Johnnie Walker whiskies

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.

£100,000 Johnnie Walker whisky

It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT.  Today I got to try the Diamond Jubliee by John Walker & Sons, which has been produced by Diageo for the 60th anniversary of the Queen ascending the throne.

New Johnnie Walker whisky to celebrate Queen’s accession

An especially crafted blend of rare malt and grain scotch whiskies, distilled in and maturing since 1952, is being bottled today to celebrate the Queen’s accession to the British throne 60 ago today.

Peroni to gain from craft's rise, says brand director

The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.

Diageo launches social media campaign

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

Diageo to pay $16m in "illicit payments" case

US: The Securities and Exchange Commission (SEC) has found Diageo to have made “hundreds of illicit payments” to foreign government officials in India, Thailand and South Korea.

Amsterdam: Johnnie Walker takes over Schiphol airport

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.

Diageo GTME hails success of Johnnie Walker Double Black

Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.

Johnnie Walker tops value list

Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.

India: Diageo launches 21 yo Johnnie Walker

Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.

Bacardi elects new board members

Bacardi has announced two new board directors, Francisco V Carrera-Justiz and Theodore C Walker, who were elected at the company’s AGM in Hamilton, Bermuda.

Diageo appoints new Johnnie Walker boss

Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.