McQueen Gin unveils augmented reality labels

A Scottish gin producer has used augmented reality in a bid to create the “world’s coolest labels” for its range.

Diageo rolls out advanced health warnings on key brands

Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

Vedett offers new back-label takeover

Belgian beer company Duvel Moortgat has announced the launch of a marketing campaign that will see the back labels of its Vedett beer bottles given over to its consumers’ artwork and blogs.

Labels key to success for selling wine in China

Wine producers looking to export to China for the first time need to get to grips with demands for high-quality packaging and culturally-sensitive labels, according to Wine Intelligence.

Bordeaux wine app to launch

Bordeaux Wine Council has announced the release of a mobile phone application called Smart Bordeaux.

Carlsberg unveils £240 beer

Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.