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Diageo swaps US Cîroc rights in Lobos 1707 exchange
Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.
Three Cents enters Singapore and Hong Kong
Beverage brand Three Cents has appointed Proof & Company as its distributor in Singapore and Hong Kong as it seeks to boost its presence in Asia.
Diageo India plans to 'build portfolio' of craft spirits
A Diageo India chief believes that the company has ambitions to "build a portfolio" of craft spirits in India.
Brands Report 2025: Scotch whisky
Scotch doesn’t feature too often on cocktail lists but that’s no reason for cocktail bars to not find a use for it. Its most ardent fans would consider mixing the stuff sacrilege, but there are a number of classics that call for it.
There are definite signs of change being afoot in brands’ popularity stakes in this always exciting category.
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
World of Zing founder joins Th!nk Drinks
Pritesh Mody, founder of World of Zing Cocktails, the pre-batch and bottled cocktail brand, has joined Th!nk Drinks as creative director.
Waterford enters administration
Irish whiskey brand Waterford entered administration earlier this week after failing to raise fresh funding.
Anora sells schnapps brand Snälleröds
Anora has completed the sale of its Swedish schnapps brand Snälleröds to Malmö-based beverage company Saturnus AB.
Aumont Brewery introduces new sake brand
Created at Japan’s Aumont Brewery, overseen by master brewer Tanaka-Toji, Kay Sake has launched in the UK with the aim to offer consumers an alternative to traditional cocktails.
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
New Scottish spirits brand launches
Living Souls, a new Scottish spirits brand specialising in small batch and single cask releases, has announced its launch.
Michter's retains top spot in Most Admired Whiskies 2024
Michter’s has retained its title as The World’s Most Admired Whiskey brand in the fourth edition of the annual top 50 list released by Drinks International.
Three Cents introduces Fig Leaf Soda
Beverage brand Three Cents has added a Fig Leaf Soda to its range of carbonated premium mixers.
Diageo acquires Ritual Zero Proof
Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).
Fords Gin reveals new trade-focused cocktail bar and brand home
Fords Gin, the London Dry Gin created by Simon Ford and tenth generation master distiller Charles Maxwell, has announced the opening of its new bar and brand home.
White Claw Vodka comes to the UK
RTD and hard seltzer brand, White Claw, has released its first vodka in the UK, launching nationwide next month.
Whitebox gains Aer Lingus deal
RTD brand Whitebox Cocktails has collaborated with Irish airline Aer Lingus to offer three varieties to business class passengers.
Skrewball enters New Zealand and Australia
Skrewball peanut butter whiskey liqueur has entered Australia and New Zealand in partnership with Pernod Ricard.
Anora completes purchase of Blomberg Glögg from Orkla Denmark
Anora has reached an agreement to acquire the Blomberg glögg brand, along with its recipes and intellectual property rights, from Orkla Denmark.
Snoop Dogg launches first white wine with Treasury Wine Estates
Treasury Wine Estates and rapper Snoop Dogg have expanded their collaborative wine portfolio with the launch of Cali Blanc.
PROMOTIONAL FEATURE
Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".
Panther M*lk launches new range and bottle design
Panther M*lk, an oat milk ready-to-drink cocktail has launched a new bottle design and extended its range of flavours to include Crema, Rosa, Cafe, and Menta.
Patrón XO Cafe returns to US market
Patrón tequila has announced it is bringing back Patrón XO Cafe to the US having discontinued the product three years ago.
Altamura Distilleries enters Australian market
Altamura Distilleries is set to launch into Australia this April, marking further expansion of the brand's global distribution, as it recently launched into India.
Żubrowka, one of the world's leading [1] vodka brands, has appeared on store shelves with a new look. Two flagship products, Żubrowka Bison Grass and Żubrowka Biała, have changed their iconic labels. The refreshed visual identity is accompanied by the campaign slogan "Serve the wild. Same heart, different looks".
Panther M*lk launches new range and bottle design
Panther M*lk, an oat milk ready-to-drink cocktail has launched a new bottle design and extended its range of flavours to include Crema, Rosa, Cafe, and Menta.
Patrón XO Cafe returns to US market
Patrón tequila has announced it is bringing back Patrón XO Cafe to the US having discontinued the product three years ago.
Altamura Distilleries enters Australian market
Altamura Distilleries is set to launch into Australia this April, marking further expansion of the brand's global distribution, as it recently launched into India.
Familia Torres named The World’s Most Admired Wine Brand 2024
Spanish wine producer Familia Torres has been named The World’s Most Admired Wine Brand 2024 in the 14th edition of the ranking.
Label 5 plans 'Glocal' marketing campaigns
Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
Stauning launches global cocktail competition
Danish whisky Stauning has launched the ‘Stauning Drinks Kollektive’, a global cocktail competition which aims to shine a light on bartenders from Denmark, Germany, France, the UK, US and Australia.
Campari launches vermouth advocacy programme
Campari Group has launched the Vermouth Society, a new global bartender engagement programme designed around Vermouth Del Professore and 1757 Vermouth di Torino.
Cate Blanchett joins Toku Saké as creative director
Actor Cate Blanchett has joined Toku Saké as creative director where she will direct the strategy of the brand, including new product development and innovation.
Whitebox Cocktails partners with Artisan Spirits
Ready-to-serve cocktail brand Whitebox Cocktails has partnered with brand-building agency, Artisan Spirits, to expand its international distribution.
Industry names to lead Schweppes brand ambassador programme
Schweppes has announced the launch of its European-wide brand ambassador programme.
US Beverage partners with Erdinger
US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for its portfolio.
US Beverage partners with Erdinger
US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for the brand’s portfolio.
The Artisanal Spirits Company acquires Single Cask Nation
Whisky producer, The Artisanal Spirits Company (ASC), and owner of The Scotch Malt Whisky Society (SMWS), has acquired US-based independent bottling brand, Single Cask Nation.
UK RTD brand Moth (Mix of Total Happiness) is launching in the US this week.
DJ David Guetta partners with Lyre’s non-alc
Drinks International can exclusively reveal that non-alcoholic spirits brand, Lyre’s, has appointed DJ David Guetta as global brand ambassador.
Altamura appoints new international head of brand
Altamura Distilleries has introduced Lorenzo Di Cola, formerly of the Experimental Cocktail Club group, to its team as international head of brand across all key global markets, including Italy, the US, UK and India.
Malibu launches new anti-spiking campaign
Malibu has partnered with anti-spiking charity Stamp Out Spiking to train 2,000 on-trade staff and consumers about dealing with a dangerous spiking situation.
Speciality Brands to exclusively distribute Chopin Vodka
Drinks distributor Speciality Brands has signed an agreement with Chopin Vodka, to exclusively distribute the Polish brand in the UK from this October.
The Lost Explorer Mezcal appoints new UK brand ambassador
The Lost Explorer Mezcal has appointed Alan Uresti Silva, previously of Annabel’s, as UK brand ambassador.
Stock Spirits acquires Clan Campbell and the Dugas Group
Stock Spirits Group has announced the finalisation of two acquisitions including Clan Campbell from Pernod Ricard and the purchase of the Société Dugas.
Maker's Mark appoints new UK brand diplomat
Edrington UK has announced the appointment of its latest UK brand diplomat for Maker’s Mark bourbon, Charlotte Pederson.
Puerto de Indias announces UK distribution partner
Spanish gin brand Puerto de Indias has announced its partnership for distribution in the UK with Love Drinks.
Cherubino Wines acquires Margaret River Winemakers
Australia-based Cherubino Wines has announced the acquisition of winery and spirits brand, Margaret River Winemakers.
Desolas Mezcal expands into Canada
Desolas Mezcal has announced a new distribution partnership with Renaissance Wine Merchants to expand its footprint into Canada.
Conor McGregor stout brand Forged enters UK market
Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.
New tequila Sphynx enters the agave market
Former Big Brother contestants, Sukhvinder and Imran Javeed, have founded a new tequila brand called Sphynx.
Trivento named leading Argentinian wine brand by value by IWSR
The IWSR has recognised Trivento winery as the world’s top-selling Argentine wine brand.
Jinro launches series of UK activations
Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.
