Chivas becomes the official spirits partner of Manchester United

Chivas, the blended scotch whisky brand, is to sponsor the world’s biggest football club brand, Manchester United, in a three-year global partnership deal.

Time for Longmorn

Chivas Brothers, the scotch whisky and premium gin division of Pernod Ricard, has introduced two new expressions of Longmorn, its Speyside single malt.

Chivas Regal cocktail comp launches

Chivas Brothers has launched its first Chivas Regal global cocktail competition, The Chivas Masters.

US and China offset Pernod's home-region decline

Pernod Ricard grew sales by 4% during 2012/2013, thanks to the US and China offsetting a western European malaise.

Chivas Regal – the magnum force

Chivas Brothers has unveiled a 1.5 litre magnum of its flagshiop blended scotch whisky, Chivas Regal, aimed specifically at elite bars.

Ballantine’s 40 Year Old rolls out

Pernod Ricard's whisky and gin arm Chivas Brothers has rolled out Ballantine’s 40 Year Old across "significant" Asian markets.

Scotch infrastructure

Asian demand for whisky has boosted investment in Scotland, says Lucy Britner

Pernod raises the stakes

Pernod Richard is raising the stakes in scotch whisky after a week in which it hosted a ‘Capital Markets Day’ of presentations up at its flagship Glenlivet distillery on Speyside.

China holds key for global spirits brands

China is the key for any global company and it is as important now as the US was in the past, according to speakers at the inaugural Worshipful Company of Distillers' city debate.

Chivas launches Ballantine’s Signature Distillery Editions

Chivas Brothers has launched two 17-year old Ballantine’s expressions under the new line, Signature Distillery Editions.

Plymouth is re-positioned as a super premium-plus gin

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Chivas launches new Beefeater gin

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

Chivas Brothers restyles The Glenlivet

Chivas Brothers has introduced new packaging across its “core range" of The Glenlivet.

Chivas receives Westwood styling

Scotch brand Chivas Regal and designer Vivienne Westwood have collaborated to launch a new limited edition whisky.

Chivas Regal launches global ad campaign

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

Chivas rolls out travel retail campaign

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Beefeater gin gets ready for winter

Chivas Brothers has launched a winter version of its Beefeater gin brand.