Record year for tequila as production and exports reach all-time high

The tequila industry enjoyed record levels of production and exports in 2020, according to the Consejo Regulador del Tequila (CRT).

Brands Report 2020: Tequila

Don Julio has retained its crown as the bestselling tequila brand in the world’s best bars.

Tequila gets European GI approval

The European Commission has approved the addition of Tequila into the EU register of geographical indications.

Diageo, Pernod Ricard and Bacardí ready for tequila boom

Tequila sales are beginning to increase globally as Pernod Ricard, Bacardí and Diageo position themselves to profit from the trend.

Diageo buys George Clooney tequila Casamigos for $1bn

Diageo has entered into a definitive agreement to acquire Casamigos, a US super-premium tequila brand founded by Hollywood star George Clooney, for $1bn.

Patrón Perfectionist’s Cocktail Competition returns

The Patrón Perfectionist’s Cocktail Competition has returned for 2016, and has gone international.

Montenegro takes Cuervo brands to Italy

Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.

Rising to the Challenge

Joe Bates confronts some challenges facing the Americas duty free business ahead of the annual Iaddfs show.

Prickly subject

Fears of an agave shortage seem to be having no effect on tequila production as new markets open up and premium products find favour. Holly Motion reports

Cuervo owner raises credit to buy Bushmills

JB y Cia SA, the family-owned owner of Jose Cuervo tequila, plans to sell bonds to help pay for the acquisition of Northern Irish whiskey producer Bushmills, according to reports.

Diageo commits $400m to Mexico

Diageo has pledged to make capital investment to expand local production facilities across distilling, bottling and water treatment as well as increasing its agave farming capacity in Mexico, following the completion of its acquisition of Tequila Don Julio last week.

Agave shortage: the hidden costs

Agave shortage doesn't just mean higher priced tequila. DI's guest writer Dale Sklar, tells us how the black market for agave is back and how the 'Coyotes' are once again prospering. 

Stringfellow takes on Herradura role

Nicci Stringfellow has been appointed brand ambassador for Brown-Forman's Casa Herradura tequila in the UK.

SWA to visit Mexico

Senior representatives of the Scotch Whisky Association (SWA) are visiting Mexico next week (June 4-7) to promote the industry and to sign an agreement with the regulatory body for tequila.

Cleo Rocos' AquaRiva rolling out to the US

Former British TV star Cleo Rocos has rolled out AquaRiva tequila to the US following its launch in the UK in 2012.

Three Amigos

Some new faces have appeared on the Jalisco horizon but is Tequila Town big enough for all of them? Hamish Smith takes a wander over yonder

Pernod’s interims

The Pernod Ricard team were in London today (February 18) to flesh on the bones for their half year interim results which were announced last week.

Diageo: Playing the numbers game

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Diageo sends second bolt from the blue

Diageo has added to its US tequila portfolio with the acquisition of 100% blue agave tequila Peligroso from the Californian Peligroso Spirits Company.

Tequila and Mescal: poor image

Tequila and Mescal have a poor image and there is a lack of understanding, according to a Mexican government body.

Dre Masso: World's Best Tequila Bars

In the latest of our World's 50 Best Bars spin-off features, we delve into the world's best tequila bars. 

McDonnell steps down from Patrón

The announcement yesterday of the appointment of Dave Wilson’s as Patrón Spirits’ new president of international operations and global COO, follows the surprise decision by John McDonnell to step down.

Patrón appoints new international president and global COO

Patrón Spirits has announced that Dave Wilson is its president of its new international operations and global COO, effective June 10.

Casa Sauza XA is given new look

Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.

Diageo and Suntory in talks to buy Beam?

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

Tequila

Popularity comes with a price for the agave plant. Lucy Britner puts tequila under the microscope

Patrón expands duty free listings

Patrón the ultra-premium tequila will soon be available at Tokyo Narita, and other major airports in Asia, Europe, the Middle East and South America

Review: Bar Convent Berlin

Bar Convent Berlin attracted 5,700 visitors this year, a 20% increase on 2011.

US: Olmeca tequila rolls out

Pernod Ricard USA is rolling out the distribution of its Olmeca Altos tequila brand.

Tequila cocktails

Lucy Britner on livening up tequila

South Africa: Olmeca tequila launches chocolate liqueur

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

DJ designs Olmeca tequila bottle

Russia: Pernod Ricard has teamed up with DJ Ferry Corsten to launch a limited edition bottle of Olmeca tequila. The product will be exclusive to Russia, where Olmeca holds a 41% market share.

Lataille lands UK Olmeca role

Pernod Ricard has appointed bartender and 'tequila expert' Matthias Lataille as UK ambassador for Olmeca Altos.

Mexico to curb "toxic" tequila

Mexico´s Tequila Regulatory Council (TRC) is working to step up operatives to curb a rising trade of fake and "toxic" blends after consumer watchdog Profeco this week announced 40% of the country’s alcohol is sold in an "adulterated" state.

Pernod Ricard signs joint venture with Tequila Avión

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

Olmeca Altos gets the Estes approval

Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.

Santana strikes chord with Casa Noble tequila

Carlos Santana has become joint owner of Casa Noble tequila in Mexico.

Olmeca tequila cocktail winner announced

Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.

3 Amigos Tequila to enter global market

Brand marketer, The Paddington Corporation, has announced a joint venture with 3 Amigos Tequila to market its range globally.

Australia: Diageo rolls out Jose Cuervo tequila

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.