Heineken to sponsor UEFA EURO 2020

Heineken will be the official beer partner of UEFA EURO 2020 and in a separate agreement has extended its UEFA Champions League partnership until 2024.

Heineken mini kegs show success

Heineken has witnessed a successful summer through the sales of its mini kegs in the off trade according to Toby Lancaster, category and shopper marketing director for Heineken UK.

Heineken acquires minor £40m stake in Beavertown

London-based beer brand Beavertown Brewery, has sold a minor stake in its business to Heineken for £40m.

Heineken loses legal battle in Greece

Macedonian Thrace Brewery (MTB) has welcomed the success in its long-running legal battle with Heineken and its 98.8%-owned Greek operating subsidiary, Athenian Brewery (AB), for anti-competitive market abuses in Greece.

Heineken adopts new capacity tech

Heineken has partnered up with Infor, a provider of industry-specific cloud applications, to optomise production capacity and reduce waste.

Heineken faces legal action over Desperados branding

The Tequila Regulatory Council says it is preparing to sue Dutch brewing giants Heineken over the use of  the word ‘Tequila’ on the labels of its Desperados lager range.

Global drinks market declines in 2016

Research conducted by Euromonitor International shows that the global alcoholic drinks market declined by 0.2% in 2016, the second year in a row the industry has depreciated.

Lagunitas boss says Heineken takeover 'not a sell-out'

Heineken has appointed former Lagunitas Brewing executive chairman, Tony Magee, as its global craft director shortly after buying out his brand.

UK supermarkets boost craft beer range

UK supermarket chains have embraced the craft beer market by increasing the range of individual breweries and lowering the varieties of big brands.

Draught Heineken at 30,000 feet

Heineken, in partnership with Dutch airline KLM, has pioneered in-flight draught beer.

Heineken takes over Red Stripe in the UK

Heineken takes control of Red Stripe in the UK from January 1.

Heineken appoints Cindy Tervoort to UK marketing director

Heineken has announced the appointment of Cindy Tervoort to the role of UK marketing director, following Jacco van der Linden’s promotion to managing director of Heineken’s operating company in China.

Heineken launches Bulmers and Desperados flavours to appeal to young UK adults

Heineken has announced the launch of two colourful products in an attempt to entice younger consumers in the UK.

The World's 50 Best Bars Brands Report 2015: Beer

Next up in the Brands Report is beer. 

Johnnie Walker and Smirnoff named ‘Best Global Brands’

Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands. 

Heineken unveils initiative for UK on-trade

Heineken UK has unveiled a raft of new products and some fresh initiatives to tempt people back into pubs and hopefully drink Heineken drinks.

World’s leading drinks producers agree efforts to reduced harmful use of alcohol

A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.

Heineken agrees Asia Pacific Breweries deal

Heineken has strenghtened its position in Asia with the US$4.3bn deal to buy Fraser & Neave’s interest in Asia Pacific Breweries (APB).

Cider

Cider – and its many variants – continues to capture the imaginations of consumers. But does it have worldwide appeal? Hamish Smith gets to the core of the issue

Heineken reels in Strongbow for US expansion

Heineken has announced it will take the US distribution of its global-leading cider brand, Strongbow, in-house from next year.

Heineken launches beer website

Heineken USA has launched a website for the on-trade.

Heineken pushes responsibility

US: Heineken, the New York-Presbyterian Healthcare System and White Plains Hospital Center have issued tips to help prevent excess drinking during Prom season.

Heineken chooses its 140th birthday suit

Heineken has announced the winners of its Limited Edition Design Challenge, a competition to find the front and back label designs for a million of its bottles.

Heinekein posts net profits increase of 9.2%

Heineken has announced net profits of €1.5 billion before one-off items, an increase of 9.2%.

Heineken refreshes James Bond

Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.

Heineken USA appoints western sales chief

Heineken USA has appointed Brian Fried as regional vice president sales, western region, effective immediately.

Heineken to up share in Haitian brewery

Heineken has declared an intention to increase its share in a brewery in Haiti to 95%.

Heineken strengthens ties with Facebook

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Heineken to sponsor 2015 Rugby World Cup

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.

Heineken buys two Ethiopian breweries

Africa: Heineken has purchased two breweries in Ethiopia for a total of US$163 million. 

Heineken teams up with Google

Heineken and Google have announced an advertising partnership which will begin with the launch of worldwide digital campaigns on YouTube and mobile phones.

Heineken proposes director change

Heineken has proposed that Charlotte Kwist replaces her uncle Dirk Pieter Hoyer as a director of Heineken Holdings.

Africa: Heineken acquires additional brewing capacity

Africa: Heineken has announced the acquisition of two holding companies from the Sona Group. The two acquired businesses have controlling interests in each of the Sona, IBBI, Benue, Life and Champion breweries in Nigeria.

Heineken launches sustainability campaign

Amsterdam: Heineken has announced a new 10-year sustainability agenda.