Speaking at the launch, Shane Lowry said: “I couldn’t be happier than to be partnering with such an iconic Irish brand. We stand for the same things, and we’re both proud to represent Ireland on a global stage.

“Wherever I’ve travelled across the globe it’s the people I’ve met and the stories shared, that have created some very special memories and friends that will last a lifetime, and of course every now and then we’ve shared a Jameson too.”

Global marketing director at Irish Distillers Pernod Ricard, Brendan Buckley said: “At Jameson, we pride ourselves on our partnerships and always look to work with likeminded people. Just like Shane’s swing, Jameson is famous for its smoothness.”