Mixto tequila brand El Sueño launches to promote sustainable practices

The founders of super-premium tequila brand VIVIR have launched a new mixto tequila brand called El Sueño to bridge a gap in the market and support sustainable practices.

Diageo launches Tanqueray 0.0%

Diageo has launched a 0.0% abv version of its Tanqueray gin brand in a bid to capitalise upon soaring demand for alcohol-free drinks.

Amstel trains focus on China

Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.

BrewDog’s climate awareness ad banned by ASA

BrewDog has responded to the Advertising Standards Authority with characteristic derision, telling the ad watchdog they “can go fuck themselves”, after receiving its second ban in under a year.

Galaxy Bar in Dubai named named the Campari One To Watch 2020

Galaxy Bar in Dubai has been named this year’s Campari One to Watch by the World’s 50 Best Bars.

Piper-Heidsieck launches Prohibition inspired bottle

Piper-Heidsieck has launched a limited-edition bottle and gift box to commemorate the 100th anniversary of Prohibition in the US.

Finsbury gin redesigned and Wild Strawberry variant launched

Borco has invested in a redesign for its Finsbury gin range and launched a Wild Strawberry variant to attract new consumers.

Diageo unveils a new Johnnie Walker blend

Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.

The Millionaires’ Club 2012 launches online

The Millionaires’ Club 2012 – the spirits industry’s definitive ranking of million-case selling brands - has launched on Drinksint.com.

Penfolds launches Bin 620 in Shanghai

Penfolds has launched Bin 620 Coonawarra Cabernet Shiraz to global markets, the first release of the ‘special bin’ since 1966.

Craft Japanese whisky launched

The first whisky from Japanese craft distillery Chichibu has been launched. Chichibu The First is three years old, 61.8% abv and limited to 7,400 bottles. The whisky is not chill-filtered.

Belvedere launches charity edition

Belvedere has launched a new vodka in partnership with (RED) to raise proceeds for charity.

Patron ramps up marketing in South Africa

South Africa: Patron has launched its first billboard campaign outside of the US. 

Buffalo Trace extends un-aged line

Buffalo Trace has launched two un-aged bourbons, White Dog Wheated Mash and White Dog Rye Mash.

Mako Vodka makes US splash

Mako Vodka, a nautically themed spirit made using water from “ice-age aquifers” has launched to selected states in the US. 

Badet Clement adds Rolle to 'rare' range

Badet Clement has added Rolle to its Les Jamelles Rare & Antique range, a five-strong collection of “heritage, forgotten, or little-known” varietals from the south of France.

Duvel swaps Green for Single Fermentation

Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.

Chivas launches gin website

Chivas Brothers, the premium gin and scotch whisky arm of Pernod Ricard, has launched a gin website, www.ginandtales.com.

Lanson launches champagne education website

Lanson International has launched a website to educate trade and consumers about champagne, called L‟Académie de Lanson.

SAB Miller launches new Peroni ad

SABMiller has launched a new Peroni Nastro Azzurro global ad campaign that celebrates the Italian summer.

Chivas Regal launches global ad campaign

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.

Rye-malt spirit Krivach launches

Russian Distiller has launched Krivach, a malted rye distillate that is said to be the first of its type in Russia for 120 years.

India: Diageo launches 21 yo Johnnie Walker

Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.

South Africa/Ireland: Jameson launches new expression

Irish whiskey Jameson has launched a new expression in South Africa. Jameson Select Reserve is made from a blend of small batch grain whiskey, not found in any other Jameson expression, and single Irish pot still whiskey.

Stock launches 21 year old Czech whisky

Stock Spirits has launched a 21 year old  single malt Czech whisky. The company believes it to be the only Bohemian single malt in the world.

Diageo launches ready to serve cocktails

Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month.  J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.

Russian Standard Gold rolls out

Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.

SAB Miller launches campaign to help parents

Global brewer SAB Miller has launched a web-based campaign to help parents discuss alcohol with their children.