Patrón announces measures to drive sustainable production
Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.
Patrón data shows rise in tequila cocktails
Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.
Nicole Sykes wins Patrón Perfectionists UK final
Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.
Li Tong crowned 2017 Patrón Perfectionists champion
Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.
Does 100% agave tequila guarantee quality?
There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?
Patrón appoints new chief marketing officer
Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.
There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.
Patrón’s McDonnell hoping to solve Chinese tequila ban
Patrón COO and Discus president John McDonnell has told Drinks International that work continues to reverse the Chinese ban on some tequilas.
W Europe targeted for super-premium growth
Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.
Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.
Patrón Spirits takes XO Café to China
Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.
Patrón enters India with Aspri Spirits
Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.
Patrón enlists former Diageo VP
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
