Patrón announces measures to drive sustainable production

Patrón tequila has released details of its efforts to drive sustainable practices within its production, packaging and surrounding community in Mexico.

Patrón data shows rise in tequila cocktails

Patrón tequila has released data showing that more than half of UK drinkers are more likely to order tequila cocktails over a tequila shot.

Nicole Sykes wins Patrón Perfectionists UK final

Nicole Sykes, of Satan’s Whiskers, Bethnal Green, East London has been crowned the UK champion of the 2018 Patrón Perfectionists Cocktail Competition with her cocktail, Godfather’s Affinity.

Li Tong crowned 2017 Patrón Perfectionists champion

Li Tong from China has been crowned champion of the 2017 Patrón Perfectionists Cocktail Competition.

Does 100% agave tequila guarantee quality?

There are trends pushing the popularity of 100% agave tequilas in Europe – but at what cost to the supply of agave? And does an agave-rich tequila guarantee quality or are consumers overpaying for marketing?

Patrón appoints new chief marketing officer

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

Cool drinks brands

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Patrón’s McDonnell hoping to solve Chinese tequila ban

Patrón COO and Discus president John McDonnell has told Drinks International that work continues to reverse the Chinese ban on some tequilas.

W Europe targeted for super-premium growth

Leading super premium spirits brands are targeting growth in Western Europe, contradicting popular perception that the region is beleaguered, its markets saturated.

Turkish delight for Patrón

Patrón Spirits has partnered with the Turkish importer BT to distribute the company's tequilas and XO Cafe coffee liqueur.

Patrón Spirits takes XO Café to China

Patrón Spirits International will introduce its XO Café variant to China following an agreement with the Shanghai-based Telford Wine & Spirits.

Patrón enters India with Aspri Spirits

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

Patrón enlists former Diageo VP

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.