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World’s leading drinks producers agree efforts to reduced harmful use of alcohol
A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.
Indian whisky in scotch’s back yard
Last night Indian whisky producer, John Distilleries, unveiled its first single cask whisky in London recently.
Diageo launches global Baileys campaign
Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.
Smirnoff launches nightlife campaign
Diageo has announced a £7 million media campaign in the UK for Smirnoff its leading vodka brand.
New Guinness advert Cloud previews
Diageo today (October 1) launched a new Guinness advertising campaign, named Cloud, on Facebook ahead of its general release in the UK and Ireland.
Diageo and United Spirits confirm talks
Drinks giants Diageo and United Spirits have confirmed they are in talks over Diageo acquiring a stake in United Spirits.
Baileys Orange Truffle launches
Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.
Diageo has announced the release of some rare single malt scotch whiskies to be launched this autumn in the Special Releases series. All are at natural cask strength.
Diageo plans a new malt whisky distillery
Diageo has announced that it is submiting pre-planning applications for three potential locations for a new malt whisky distillery.
Facebook ruling "strange" says Diageo
The Australian Advertising Standards Bureau’s ruling that brands’ Facebook pages should be treated as advertising has been branded as “strange” by Diageo’s CEO.
Diageo unveils a new Johnnie Walker blend
Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.
Diageo targets women, middle classes and over 50s
Diageo is looking to “get stronger” as a business by targeting women, the over 50s, emerging middle classes, and multicultural groups.
Diageo poised for baijiu opportunities
CEO of Diageo, Paul Walsh, has outlined the potential of the global baiijiu market and has stated that the company is ready for further acquisition in the category.
Diageo announces net sales growth of 6%
Diageo has announced a 6% net sales growth and 9% increase in operating profit for the year ended June 30, 2012.
New Guinness ad Paint the Town Black readies to air
Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.
Diageo launches a Chinese white spirit to the UK market
Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.
Diageo appoints Menezes to the board
Ivan Menezes has been appointed to the Diageo board as an executive director with effect from July 2.
Sales of Captain Morgan to match Bacardi, says Diageo
Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.
Diageo adds to shares in Vietnam's Halico
Diageo has successfully closed its public offer to acquire an additional 10.62% stake in Hanoi Liquor Joint Stock Company (Halico) in Vietnam.
US: Diageo has purchased Cabin Fever Maple Flavoured Whisky from the Robillard family. Diageo aims to capitalise on two growth trends in the US: flavoured whiskey and craft distilling.
Diageo to invest £1bn in scotch
Diageo is to invest over £1billion in scotch whisky production over the next five years to meet growing global demand for its brands.
High end products drive Diageo sales in Asian duty free
Diageo Global Travel & Middle East (GTME) has reported that successful in-store promotions and product innovation have led to a strong start to 2012 in Asian duty-free.
Diageo buys Brazilian cachaça brand Ypióca
Diageo, the world's leading premium drinks business, has announced that it has reached agreement with Ypióca Agroindustrial Limitada to buy cachaça brand, Ypióca, and certain production assets.
Scotland: Diageo apologises to BrewDog
Diageo has apologised to Scottish brewer and bar operator BrewDog after it was stripped of an award at an industry event in Scotland.
Diageo completes deal to buy Chinese white spirits company
Diageo has announced the completion of the mandatory tender offer for the outstanding shares in Chinese white spirits company, Sichuan Shuijingfang
$5m visitor centre for Captain Morgan rum
Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.
Diageo appoints chief procurement officer
Diageo has appointed Thibaut Eissautier to the role of chief procurement officer.
Johnnie Walker and Jenson Button to make whisky
Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.
China: Diageo gets green light to acquire ShuiJingFang
China: Diageo has been given the go-ahead to make an offer for the remaining shares of ShuiJingFang. The maximum offer stands at GBP630m.
Diageo launches two new Johnnie Walker whiskies
Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.
Diageo appoints chief operating officer
Diageo has appointed Ivan Menezes to the newly created role of chief operating officer. Menezes is currently president Diageo North America and chairman of Diageo Asia Pacific and Diageo Latin America & Caribbean. He will take up the role on March 1, 2012.
Diageo posts 7% organic sales growth
Diageo has delivered 3% volume growth and 7% organic net sales increase for the six months ended December 31, 2011.
New Johnnie Walker whisky to celebrate Queen’s accession
An especially crafted blend of rare malt and grain scotch whiskies, distilled in and maturing since 1952, is being bottled today to celebrate the Queen’s accession to the British throne 60 ago today.
Ethiopia: Diageo completes brewery acquisition
Diageo has completed the acquisition of the Meta Abo Brewery in Ethiopia for US$225 million.
Scotland: Diageo opens £10m cooperage
Diageo has opened a £10 million cooperage in Scotland.
Africa: Diageo opens $55m brewery
Diageo subsidiary East African Breweries Limited (EABL) has opened a $55 million brewery in Moshi, Tanzania.
Nick Hyde is the new WSTA chairman
The Wine and Spirit Trade Assoication (WSTA) has announced that Nick Hyde, managing director of Diageo Wines Europe, is its new chairman.
Diageo has launched a cinnamon spiced vodka in travel retail.
DI’s Lucy Britner gets a little bit unladylike. Calm down dear!
I’ve got boobs. Thanks for noticing, drinks industry. I’ve got boobs therefore I need my own special drink. You’re right, drinks-makers, and thanks for the comforting pat on the head. Thank you for recognising that I am always on a diet; and lactose or wheat intolerant, depending on the weather; totally love all things pink – and yes, I am in fact from Venus...
Diageo strengthens ties with Facebook
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Baileys Biscotti ready for UK launch
Diageo has announced the launch of Baileys Biscotti to the UK.
Diageo has cited ‘emerging markets’ as a reason for its positive results – including 16% growth in scotch whisky in emerging markets.
Diageo acquires additional Halico stake
Vietnam: Global drinks giant Diageo has closed a Public Offer to acquire an additional 5.07% stake in Hanoi Liquor Joint Stock Company (“Halico”) for approximately £6.4 million.
Diageo unveils Captain campaign
Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.
Diageo to pay $16m in "illicit payments" case
US: The Securities and Exchange Commission (SEC) has found Diageo to have made “hundreds of illicit payments” to foreign government officials in India, Thailand and South Korea.
Diageo launches £15m Tanqueray campaign
Diageo has launched a £15m global campaign for its Tanqueray gin brand.
Foster's Group has announced the appointment of Andy Gibson to the role of chief marketing officer. Andy is expected to start in the role on November 1.
Diageo appoints new Western Europe chief
Diageo has appointed a head of its Western Europe division. From September 1, John Kennedy is to become chief operating officer, Diageo Western Europe. Kennedy is currently managing director, Diageo Ireland.
E & J Gallo Winery has announced an agreement to purchase Edna Valley Vineyard from Diageo Chateau & Estate Wines Company and Paragon Vineyard Company, who held Edna Valley Vineyard as a joint venture.
Diageo to take controlling stake in Chinese company
Chinese regulators have approved Diageo’s acquisition of an additional 4% stake in Sichuan Chengdu Quanxing Group (Quanxing) from Chengdu Yingsheng Investment Holding Co (Yingsheng).
