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Asahi Super Dry becomes worldwide partner of Rugby World Cup 2023
Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.
Anivin de France, the organisation responsible for promoting Vin de France, has announce that 88 wines have been selected to represent the category in 2013.
Liqueurs de France adds Enigma Verte Suisse
Liqueurs de France has added a Swiss absinthe to its Enigma brand range, Enigma Verte Suisse.
With all the bans on absinthe now lifted, the traditional French and Swiss producers are now free to re-invent the category for the 21st century. Hamish Smith investigates
CIVB appoints marketing director
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) or Bordeaux Wine Council, which represents Bordeaux vine growers and négociants, has announced the appointment of François Jumeau as its new marketing director.
Enigma to dispel absinthe myths
Liqueurs de France has rolled out the launch of its Enigma absinthe range to the UK, in a bid to change consumer perceptions of the spirit.
Show some humility, says CEO of Renaud Cointreau
Owners of traditional products such as champagne and cognac need to show some humility in their dealings with new emerging markets, according to the president and CEO of Groupe Renaud Cointreau.
The absinthe ban in France has been lifted, according to absinthe brand La Fée.
France: More scotch whisky sold in a month, than cognac in a year
According to the Scotch Whisky Association more than 5 bottles of scotch are shipped to France every second.
Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.
