Diageo sends second bolt from the blue

Diageo has added to its US tequila portfolio with the acquisition of 100% blue agave tequila Peligroso from the Californian Peligroso Spirits Company.

Diageo and Diddy in DeLeón tequila JV

Diageo has bought “prestige” tequila brand DeLeón and formed a second joint venture with hip-hop star and luxury goods marketer Sean 'Diddy' Combs in attempt to “reclaim leadership position” in tequila in the US.

Jose Cuervo tops best selling tequila list

Jose Cuervo was the largest selling tequila in the world in 2012, selling 4.4m 9-litre cases, according to The Millionaire's Club 2013.

Patrón appoints new chief marketing officer

Patrón Spirits has announced Lee Applbaum has joined the company as chief marketing officer.

Tequila targets China as 2nd largest importer

The Tequila Chamber (CNIT) is working on a campaign to develop China into the category’s number two export market, now that Chinese tequila-importation laws have been relaxed.

Proximo to counter-punch Cuervo threat

The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.

Diageo searching for second tequila

DI understands Diageo has actively tried to expand its tequila operation, with an offer made to Centinela tequila and interest shown in the Orendaine family-owned Don Roberto distillery.

Agave crisis to last five more years

The tequila industry's agave crisis, which has seen prices rocket 500% in two years due to a shortage of supply, is likely to continue for another five years, according to Jesús Hernández, master distiller of Olmeca.

Olmeca Altos Anejo readies for UK and US launch

Pernod Ricard is working on the release of an Anejo variant of its Olmeca Altos tequila.