Tequila targets China as 2nd largest importer

The Tequila Chamber (CNIT) is working on a campaign to develop China into the category’s number two export market, now that Chinese tequila-importation laws have been relaxed.

Proximo to counter-punch Cuervo threat

The newly formed Proximo Spirits UK has set out its plan to build on Jose Cuervo’s dominance of the UK tequila market, dismissing suggestions the brand’s transition from Diageo will dent sales.

Diageo searching for second tequila

DI understands Diageo has actively tried to expand its tequila operation, with an offer made to Centinela tequila and interest shown in the Orendaine family-owned Don Roberto distillery.

Agave crisis to last five more years

The tequila industry's agave crisis, which has seen prices rocket 500% in two years due to a shortage of supply, is likely to continue for another five years, according to Jesús Hernández, master distiller of Olmeca.

Olmeca Altos Anejo readies for UK and US launch

Pernod Ricard is working on the release of an Anejo variant of its Olmeca Altos tequila.