Malibu has partnered with anti-spiking charity Stamp Out Spiking to train 2,000 on-trade staff and consumers about dealing with a dangerous spiking situation.

London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.

This winter, The Drinks Trust is launching a dedicated grant-giving campaign, the Emergency Energy Poverty Fund, that will run from October 2022 until the exhaustion of funds.

Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

To celebrate Earth Month, Flor de Caña, a carbon neutral and Fair Trade certified rum, is launching a year-long, global reforestation campaign that aims to ensure a greener future for generations to come.

Camden Town Brewery aims to save Christmas from bad gift givers in its first ever festive TV ad campaign.

Tidal Rum aims to raise at least £150,000 after launching an equity crowdfunding campaign on the Seedrs platform.

Heineken has launched its wheat beer brand, Edelweiss, into new markets across Asia-Pacific alongside a new TV ad campaign.

Diageo North America has launched a campaign against impaired driving ahead of the Labor Day holiday.

Israeli firm Ripples has launched a next-generation hardware device that prints selfies and logos on the tops of cocktails, beers and coffees.

Celebrate Her, an initiative to support gender parity, diversity and inclusion in the UK hospitality industry, will virtually champion the #ChoosetoChallenge campaign for International Women’s Day.

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

Calvados brand Avallen has partnered with National Geographic Traveller Food to launch its new creative campaign designed to drive greater consideration of sustainability and environmental impact within the drinks sector.

Martin Miller’s Gin has unveiled a new ad campaign that tells the story of the brand’s “transformation from a mad idea to a genius gin”.

Non-alcoholic spirit brand Ceder's has announced a digital programme designed to promote health and wellness.

Glenmorangie has reimagined six everyday experiences as wonderful moments for a new campaign shot by celebrated photographer Miles Aldridge.

The Famous Grouse has launched a global ad campaign encouraging viewers to focus on “occasions and the outdoors”.

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.