Blossom Hill gets largest ever advertising spend

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

New Guinness ad Paint the Town Black readies to air

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

Beam rolls out Skinnygirl wine and flavoured vodka

US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.

Bell's whisky gets £1.35m push

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

Diageo launches social media campaign

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

Baileys Biscotti ready for UK launch

Diageo has announced the launch of Baileys Biscotti to the UK.

Diageo launches £15m Tanqueray campaign

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Foster’s pays tribute to England’s Ashes victory

Foster’s has launched an online tribute to England’s cricket victory, the first time for 24 years that England has won an Ashes Test Series in Australia.

Jacob’s Creek campaign to be aired on Dave

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

Bushmills announces competition finalists

Bushmills master distiller Colum Egan has announced the names of the nine contenders who will represent their countries in the international finals of its competition.

Carlsberg gets behind the England team

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

First Cape launches low alcohol wine

First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand.