Old Mout launches limited edition cider glasses for WWF campaign

Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

Masahiro Urushido named Altos Bartenders' Bartender at North America's 50 Best

Masahiro Urushido of Katana Kitten in New York City has been named the Altos Bartenders' Bartender at the inaugural North America's 50 Best Bars awards.

Lynnette Marrero of Llama Inn wins Altos Bartenders’ Bartender Awards

Lynnette Marrero, the co-founder of Speed Rack and bar manager of Llama Inn, New York, has been named the winner of the Altos Bartenders’ Bartender Award 2021 at The World’s 50 Best Bars.

Camden Town Brewery launches festive ad campaign

Camden Town Brewery aims to save Christmas from bad gift givers in its first ever festive TV ad campaign.

Edelweiss enters new Asian markets

Heineken has launched its wheat beer brand, Edelweiss, into new markets across Asia-Pacific alongside a new TV ad campaign.

Master of Malt predicts future drinking trends

Online retailer Master of Malt has unveiled three key trends that could define the spirits industry during the next year.

Beefeater to launch new TV ad campaign

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

Asia's 50 Best Bars announces virtual ceremony dates

The sixth edition of Asia’s 50 Best Bars, sponsored by Perrier, will be announced in a virtual ceremony on 6 May.

Freixenet Copestick celebrates strong Christmas trading

Freixenet Copestick cemented its status as the UK’s leading supplier of sparkling wine by increasing sales 21% over the Christmas trading period.

Drynks Unlimited secures £1m equity investment following UAE listing

Alcohol free beer and cider specialist Drynks Unlimited has secured an additional £1 million investment in order to ramp up production.

Peroni launches global ad campaign

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.

Beefeater celebrates The Spirit of London in global ad campaign

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Chivas donates Old Trafford advertising space to charity

Chivas Brothers has donated its digital advertising slot at Old Trafford to a motor neurone disease charity for the upcoming clash between Man Utd and Sheff Utd.

Blossom Hill gets largest ever advertising spend

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

New Guinness ad Paint the Town Black readies to air

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

Beam rolls out Skinnygirl wine and flavoured vodka

US: Beam has expanded its Skinnygirl range to include wine, a range of flavoured vodkas and a Piña Colada.

Bell's whisky gets £1.35m push

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

Diageo launches social media campaign

Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.

Baileys Biscotti ready for UK launch

Diageo has announced the launch of Baileys Biscotti to the UK.

Diageo launches £15m Tanqueray campaign

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Foster’s pays tribute to England’s Ashes victory

Foster’s has launched an online tribute to England’s cricket victory, the first time for 24 years that England has won an Ashes Test Series in Australia.

Jacob’s Creek campaign to be aired on Dave

Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.

Bushmills announces competition finalists

Bushmills master distiller Colum Egan has announced the names of the nine contenders who will represent their countries in the international finals of its competition.

Carlsberg gets behind the England team

Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.

First Cape launches low alcohol wine

First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand.